Ron Johnson is the Managing Director and Co-founder of Blueprint Creative, the world's first 'Bhranding", communications and design agency. Ron is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. He published his book called Tighten Your Shoelaces: How the World's Leading Companies Defend and Grow Their Brands During a Crisis and is a guest contributor to FastCompany.com.